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Inklings Blog

Good Writing is Clear Thinking, Made Visual

A few weeks ago I received some blog topic inspiration from a pretty unlikely source – a fortune cookie. It was not a 2010 InkHouse holiday fortune cookie, nor was it found under Jim’s desk. It was a regular, comes-with-your-takeout-Chinese-food fortune cookie.

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Do Journalists Care About the Art of the Pitch?

12 Tips from the Mass Technology Leadership Council Innovation UnConference

Photo by Adam Zand

Today I was lucky to be part of a panel that was sparked in part by my blog post on the Art of Pitching the Media. We wanted to expand on this topic to better understand the perspective of both journalists and PR people when it comes to news value, pitching stories and building relationships.

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Step Outside the Lines

I recently attended the Emerging Technology conference at MIT. I’d attended it several years ago and totally enjoyed myself. I went this year as the event photographer and thought it was even better.

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Good and Bad Answers: Pizza, Politics, and Possibility

No one is born with the grace and agility to answer tough questions off the cuff. Media training is an important primer. However, practice in the trenches of real-world media interviews is the only direct route to competence. And even the best spokesperson can stumble (or jump) deep into the fray in the face of a sharpened or unexpected attack. The fray is not a place we recommend; it inhabits...

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The Cobbler's Child's Dilemma: Doing Your Own PR

I was just sitting down to write this blog post about how I feel like the cobbler’s child -- you know, I do public relations all day so I don’t always feel like doing it for myself -- when I received two inquiries from journalists asking for me to comment on breaking news.

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PR and Social InkLings for the Week of October 17

All About iPhone, Remembering Steve Jobs, #OccupyWallStreet, Secret Behind Dropbox Success, X Factor Gets Social and "Super Bass" Girls

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Tina Cassidy: InkHouse’s New Chief Content Officer

I am incredibly excited to announce that Tina Cassidy has joined InkHouse as our chief content officer and senior vice president. Accomplished author, former journalist, crisis communications expert, social media enthusiast, mother – I’ve only begun to describe Tina. It’s extraordinarily rare to find the right combination of expertise, demeanor and approach in one person, but we did.

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Five Tips for Effective Live Tweeting and Keeping Your Followers

Once I left the world of news reporting for public relations, everyone wanted to know what I do now. Like many of my co-workers, I hemmed and hawed because, well, how do you go about summing up what we do in a few words?

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Life’s Lessons with Lucy

When my obsession with “I Love Lucy” began, I had no idea there would be so many correlations between my late-night television indulgence and my blossoming career in public relations. As a child, I switched channels any time a black-and-white show came on, apparently thinking that because it was pre-color TV, it must be something my parents watched…so it must be boring. How young and foolish I...

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Seven Grammatical Staples for Polished Writing

Grammar for some people can be intimidating, not knowing the correct instance to employ semicolons, while others punctuate with commas as if they’re going out of style. And there are even some who abuse the rules, whether they know it or not.

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Six PR Starter Tips, Care of the MBTA

As I’m riding home from Waltham on MBTA’s 554 bus, I see the war veteran chef, the knitting shop owner, the sleep-deprived student and the tattooed caregiver. I never thought that public transportation and PR would have any overlap, but I catch myself and my PR habits wanting to uncover the story behind each of these fellow commuters. I just dove into a career in PR this summer and have quickly...

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Thank You Steve Jobs

Tonight I discovered on Twitter that Steve Jobs had passed away and did a double take. I was not expecting it so soon. A Google search turned up nothing, but Twitter was logging posts faster than I could read them. It was true and as the hours went by, Twitter felt more like a choir than its usual fire hose. And now, the world feels a little less certain in his absence. A very bright light we all...

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