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Inklings Blog

What a top tech blogger has to say about journalism

I recently had the pleasure of attending a journalism conference in Cambridge organized by the Lincoln Institute of Land Policy,  Harvard’s Nieman Fellowship, and the Graduate School of Design.

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Want Headlines? Have a Unique Viewpoint, and Tell it Well

How you say it is just as important as what you say. The good news: reaching your target audience used to be a lot more difficult before the days of social media and online news. The bad news: getting attention used to be a lot easier.

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Do You Really Need a Press Release?

Press releases have long been the tool of choice for PR professionals. Up until a few years ago, they were an absolute must. If you were going to “release” news to the press you needed a vehicle for doing it. You’d craft your release, put it on the newswire, and that release would appear in a feed that only members of the press could see.

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Do You Need a PR Agency that Does Social Media?

Few communications professionals are really questioning if social media is here to stay. We can all debate how it may evolve, but its existence is no longer a question. Yet many—particularly in the B2B space—are not sure if social media needs to play a role in their PR program. I certainly understand the question. After all, even as someone who runs a PR and social content firm, I can't...

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