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5 PR Lessons from Jacqueline Kennedy Onassis

Jacqueline Kennedy Onassis was a master at PR. That was clear before JFK was elected president and she wrote campaign dispatches that were sent out over the wire.  And it was clear after she became First Lady, when she turned the spotlight on culture and the arts in America.

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The In-person Media Tour is Dead

There. I said it. The in-person media tour is dead. In the 1990s, “desk-side” briefings reigned. We regularly tracked executives’ travel schedules and lined up press meetings in New York, San Francisco and Boston, often with five or six each day. These often took place months in advance of an announcement, back when lead times for some print publications that published on a monthly schedule...

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Learning To Love Media Training

This has probably happened to all of us at some point in our PR careers: we’ve worked hard to develop messaging and positioning with our client or internal spokesperson, prepared the press release, developed unique story angles and pitches, gone through revisions and feedback sessions, and finally pitched the story. And, voila! We landed some interviews. But when the spokesperson starts...

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