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Inklings Blog

Growing and Blooming: New Clients Fuel InkHouse Growth

It’s been a busy early 2013 at InkHouse. Last week, InkHouse was named a Pacesetter by the Boston Business Journal for the third year in a row, coming in as the 18th fastest growing private company in Massachusetts. More importantly, we were thrilled to see Boston Police Superintendent Paul Fitzgerald offer the opening remarks, which were concluded by a long and heartfelt standing ovation....

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Proud to be Part of the Boston Community

Like all business owners in Boston, when I saw news about the explosions yesterday, I instantly began working to make sure everyone was okay. Last night at 6 p.m., I received the last and most anxiously awaited email. The subject line was “I’m safe” and it was from an InkHouse employee who was running the marathon.

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Pull News in by Making Your Content Findable

It’s not enough to simply push your news out. Don’t get me wrong, that part is critical, and requires a tremendous amount of hard work and smart messaging. As the nature of the news media changes though, it’s becoming increasingly important to pull audiences in by making news findable.

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Is Blogging Passé?! We Say No Way.

It’s 2013, and you might be thinking about how you are (or should be) using the latest social channels to engage with audiences. I’ve had some clients ask me, “Isn’t blogging over? Shouldn’t we be concentrating on other channels like Google Hangouts, Pinterest, etc., etc., etc.”? Don’t misunderstand me — there are lots of channels worthy of your consideration, but those social networks should be...

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