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Inklings Blog

InkHouse Hires Susan Elsbree as Vice President

I am so excited to welcome Susan Elsbree to our firm as a vice president. She’ll be working mostly on real estate and urban affairs issues, as well as some nonprofit clients. You can read the official press release here.

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Tips to Improve Your LinkedIn Posts

LinkedIn has a tendency to be overshadowed by social media giants Facebook and Twitter however, for B2B marketers, LinkedIn's long-form publishing platform is a powerful tool. When it comes to thought leadership, LinkedIn is second to none - there are now more than one million posts published on the platform. Publishing articles on LinkedIn is easy, but getting your content read and driving...

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Can Discover transform Snapchat into a news source?

Snapchat is undeniably one of the cool kids in social media. Boasting 100 million daily active users in developed countries and with 41 percent of teens using the app on a regular basis, it is clear that Snapchat has an impressive pull. But Snapchat, which is most commonly known for its ability to send disappearing photos, wants to be more than just cool – they want to be a news source.

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Extra! Extra! Read All About it! Apple Releases News App

Apple News, launched last Wednesday with the release of Apple’s iOS 9 mobile operating system, is the latest news aggregation app looking to improve the way we read news on mobile devices. It joins the likes of NYT Now, Wildcard, Timeline, BriefMe and Flipboard. At first glance it doesn’t seem much different than the others, but the app's recommendations feature and user privacy set it apart....

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Three Ways Facebook’s New Signal Will Help Journalists

Facebook has taken bigger strides to become even more of a content platform and tool to source content. Yesterday, Facebook announced Signal its newest effort to embrace media and journalists by providing them with the means to find and curate news across the social network. Andy Mitchell, director of media partnerships at Facebook said in a blog post, Signal allows journalists the opportunity...

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Publishing Changing "In An Instant" - Google and Twitter Team Up to Offer Their Own Instant Articles

It seems as though no landscape (with the exception of perhaps the  Tien Shan glaciers  which are melting at an alarming rate) is changing faster than the media. The latest shift, being pushed out across some of the biggest platforms, is "instant articles."
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Skimm’d from InkHouse: Why Email Newsletters Matter

This blog post follows the format of theSkimm daily newsletter, copyright 2015 theSkimm. ‘Skimm’d’ at InkHouse after a morning run.

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Connecting with InformationWeek’s Susan Nunziata on the Importance of Community Readership

 

 Susan with her dogs Lily (L) and Angel (R) in San Francisco.
 
At InkHouse we keep an open dialogue with reporters to better understand what drives their stories and to keep them informed of relevant news. And while reporters shape and deliver compelling news to their readers, there is also a lot happening behind the scenes that’s equally important for PR pros to be aware of.
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Why the NFL’s Bag Job Falls Flat: Communication Lessons from the League’s Latest PR Implosion

Clients often ask us the difference between a successful public relations campaign and one that is met with scrutiny or even worse, apathy. In a way it’s comparable to the differences between what makes a culinary masterpiece vs. a kitchen disaster, the ingredients and who is preparing the meal. At InkHouse we advise our clients on the importance of every campaign including the same set of...

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Why you should avoid the “Kelvin” filter & more unwritten rules of Instagram

Since launching in 2010, Instagram has evolved into a platform where 300 million active users post an average of 70 million photos per day. Brands are hopping on board too – and they should, because at 4.21 percent, brand engagement rates the highest on Instagram. Keep in mind, that’s 58 times more engagement per follower than the average brand on Facebook and a whopping 120 times more...

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A Conversation with Bentley's Betsy Myers

Beth Monaghan recently sat down with Bentley University’s Betsy Myers for the newest episode from her Take the Lead – Conversation with Leaders Who Motivate and Inspire podcastseries.Learn what it means to be a successful leader and how Beth took that next step towards starting her own company and living the life she dreamed.  

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