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Inklings Blog

Why B2B Companies Need Social Media Marketing

When I talk with B2B companies, so many are hesitant to believe that social media communities can help them achieve their business goals.

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Content is Still King and Other SEO Tips from PR Newswire's Visit to InkHouse

PR Newswire’s Michael Pranikoff, Global Director of Emerging Media and Daniel Evans, Senior Director, recently stopped by InkHouse to talk about the current trends in content distribution and why everyone talks so much about ‘search’. The PR Newswire team was generous with their time and knowledge, and there’s so much we could have blogged about, but we can’t give all our secrets away! Here’s...

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InkHouse Celebrates Take Your Dog to Work Day

Here at InkHouse we get a lot of great perks you usually see from companies much larger in size: unlimited vacation, free snacks, work from home Fridays (yes, every Friday!) and even sparkling water from the water fountain in the kitchen. But one perk that often gets overlooked is the ability to bring your dog to work. It’s not an everyday occurrence, but it’s more than welcome to have Fido...

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Seven Steps for Writing a Great Contributed Article

Content creation is the foundation of PR. Ultimately, we want to get our stories across to the right audiences, and more than ever this requires writing and sharing them ourselves. As our CEO Beth Monaghan observed about the changing media landscape, “We can’t expect audiences to come to us [and] we can’t expect reporters to dig into our stories anymore.” 

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Best Practices for Videos on Facebook

Video continues to be an important part of a marketer’s playbook, as mobile video creation and consumption continues to rise. If you’re not creating and publishing video on Facebook, you’re missing out on reaching customers with your message.

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The Thought Leadership Litmus Test

Everyone wants to be a “thought leader” these days, and for good reason. From Megan Smith’s position on STEM education to Elon Musk’s warnings of the perils of AI, it’s clear that thought leadership platforms can tremendously increase a company’s visibility.

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Is the Email Newsletter Dead? Lena Dunham Proves Everyone Wrong

We’ve all heard it – email marketing is dead. Well, it’s still around, but is it effective? Every day, we are inundated with marketing emails and newsletters, many of which we never proactively signed up for. We wake up to our inbox full of them, receive them throughout the day and get one last desperate cry before bed. Last year alone, over 205 billion emails were sent and received each day,...

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Solidarity With Orlando - How to Help

Like everyone, we at InkHouse are shocked and so sad about the lives taken this weekend at the Pulse nightclub in Orlando. If you are looking for ways to help, the following links share some practical advice. #LoveIsLove

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What's Trending in Tech: PR Takeaways from Mary Meeker's 2016 Internet Trends Report

With a media landscape that continues to change at a rapid pace, experts like Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) are constantly checking in on how tech is evolving and what it means. TechCrunch says that Meeker has essentially become a legend for publishing her annual Internet Trends Report on all things digital. As InkHouse’s Beth Monaghan wrote in her overview of last...

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Artificial Intelligence Breathes New Life into the Newsroom

What if technology – on its own – could be capable of both producing and delivering news to the reader in the exact way he or she wants it? The future of news is no longer the internet of things or increased automation, as these phenomena have already infiltrated our daily lives. The future of news is artificial intelligence (AI).

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