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Louis Rogers

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Using Good Judgment In The Era Of #AlternativeFacts

Most memes have a limited shelf life, but on January 22 we encountered one that just won’t seem to go away: #alternativefacts. Since its introduction, the hashtag heard round the world has proven itself to be both comical and dangerously misleading. What does this mean for the world of PR? Its implications are far reaching, but it calls to mind one of our most important InkHouse values: “We...

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