Last year, for several hours, I sat next to a couple of college freshman studying computer science and watched their eyes glimmer as they scanned open source data on crime rates and police response. Sitting near them were journalists from outlets such as the Boston Globe and the New York Times doing the same thing.
We’re only a month into the new year and a lot has has changed for our industry — indeed, just since Inauguration Day. The media, business and geopolitical landscape is shifting under our feet so quickly that we at InkHouse wanted to share our point of view on what is happening and how it could impact any communications strategy right now.
Facebook recently made some changes to its News Feed to reduce the amount of click bait clogging everyone’s stream.
When commercial real estate developers are ready to make their project public, the first step is often naming it, and unveiling their vision through a website, logo and maybe even a tagline.
I was recently at an event where a company was asked what makes them special. They talked about how they have a slide – like what you might find in a playground – connecting two floors of their office.