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Inklings Blog

Tina Cassidy

Tina Cassidy
Tina is executive vice president and chief content officer at InkHouse. She is a former journalist, the author of three books, and mom of three boys and a dog named Dusty.
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Recent Posts

InkHouse Launches Data Storytelling Service, Marrying Art and Science

Last year, for several hours, I sat next to a couple of college freshman studying computer science and watched their eyes glimmer as they scanned open source data on crime rates and police response. Sitting near them were journalists from outlets such as the Boston Globe and the New York Times doing the same thing.

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Webinar: How to Navigate PR in This Shifting Communications Landscape

We’re only a month into the new year and a lot has has changed for our industry — indeed, just since Inauguration Day. The media, business and geopolitical landscape is shifting under our feet so quickly that we at InkHouse wanted to share our point of view on what is happening and how it could impact any communications strategy right now.

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The Rise – and Fall – of Clickbait Headlines and What’s Replacing Them

Facebook recently made some changes to its News Feed to reduce the amount of click bait clogging everyone’s stream.

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Best Practices for Launching and Building a Commercial Real Estate Brand

When commercial real estate developers are ready to make their project public, the first step is often naming it, and unveiling their vision through a website, logo and maybe even a tagline.

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InkHouse Hires Susan Elsbree as Vice President

I am so excited to welcome Susan Elsbree to our firm as a vice president. She’ll be working mostly on real estate and urban affairs issues, as well as some nonprofit clients. You can read the official press release here.

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What I love about InkHouse and why you might like to work here, too

I was recently at an event where a company was asked what makes them special. They talked about how they have a slide – like what you might find in a playground – connecting two floors of their office.

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