Enterprise technology month continues on the Inklings blog today.
We’re all drowning in news alert fatigue. Like most PR professionals, I get Google alerts for my clients, their industry, MY industry, their competitors, MY competitors… you get the idea. Couple that with the shudder I feel every time my iPhone pings with another (inevitably bad) major headline… the sheer volume of news, alerts and content has never been greater.
Our inboxes are a traffic jam of anxieties—alerts jumbled with unread missives from colleagues, friends and family.
For enterprise tech companies, the changing media landscape means there are fewer opportunities to tell your story through earned media. Throughout the month, we’ve been re-evaluating long-accepted PR practices. Today we examine some unique ways to break through the clutter.
To set expectations, we’re not talking about tactics like issues response. That’s table stakes and should already be happening. I’d like to take the conversation up a level and recommend four elements that illustrate a good story to pique reporters’ interest—regardless of the forum or venue.