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Inklings Blog

Three Super Basic Questions to Make Your PR Program More Strategic

“Public relations” is a multi-headed beast and something that often means different things to different people. Is it code for media relations? Spin? Event and speaking programs? The iterations, combinations and needs are endless.

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A Morning at TechCrunch Sessions: Robotics

This week, MIT played host to TechCrunch Sessions: Robotics, an event designed to facilitate in-depth conversation and networking with the technologists, researchers and students of the robotics community as well as the founders and investors bringing innovation to the masses. Between main stage conversations, interactive workshops and community building, there was a lot to take in.

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The Move Towards Data-Driven Journalism

Continuing our dive into data-driven PR, this week we’re looking at data-driven journalism. Today, reporters face a perfect storm of reader distrust, new consumption platforms and a rising tide of available data. But don’t take my word for it, let’s look at the numbers. (See what I did there?)

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How Fast Company’s Eillie Anzilotti Finds Story Inspiration

Developing media relationships is more important than ever. It’s a symbiotic thing - the more you know about a reporter, the better you’ll be at working with them to find and place stories that are a perfect fit. So, to learn more straight from the source I caught up with Eillie Anzilotti of Fast Company to discuss her particular interests, where she finds the most inspiration for stories, and...

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Marijuana’s Journey To Mainstream in 2017

The first half of 2017 was a roller coaster for the marijuana industry. More states are legalizing medicinal and adult (recreational) use, new startups are still popping up and the promise of a billion dollar industry is creeping toward reality. On the flip side: Jeff Sessions. The Attorney General’s comments about marijuana use have been the first dose of doom and gloom the industry has seen...

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Q&A With Tech Reporter Salvador Rodriguez of Reuters

I recently sat down with Salvador Rodriguez, as part of our ongoing series of interviews with journalists, to discuss his new beat at Reuters, interests and what we can do as PR professional to work better together.

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