This morning over coffee I was talking with my husband and our friend about the value of social networking. They’re both self-employed and generally don’t understand how to use it to foster new relationships and business prospects.
I hear this a lot, even from friends who do publicity for the music industry. Here’s what I say: Approach social media the way you would a cocktail party or networking event.
These are tactics that have worked well for us when we are doing work with our clients. New business and media opportunities can be created using social media, you just have to remember to use your real-life social skills when you use the online platforms.