As we enter 2018, the media landscape is unrecognizable compared to what it looked like 10 years ago, back when InkHouse was founded. But much has changed even in the last 12 months and we believe PR strategies need to shift as well. Trust is at stake for every single organization in America, which means it will have an impact on how we approach every single communications campaign we execute. The hard work is never done, but we’re proud to mark the progress we made as an agency in 2017. Here’s a snapshot:
Beth is the CEO of InkHouse, which she co-founded in 2007, and has grown into one of the fastest-growing PR firms in the nation with 100+ employees and four offices. Named one of the “Top Women in PR” by PR News, Beth is working to reinvent the PR agency model to bend it toward the kind of culture that catapults great ideas and jettisons the rules that no longer work. At InkHouse, Beth focuses on inventing and implementing the new strategies that shape the agency’s work.