We live in an age where reputations can be made or broken in seconds on Twitter, when potential criminal suspects are identified by communities on Reddit, and President Obama is doing online video interviews with Zach Galifianakis on Funny or Die’s “Between Two Ferns.” It’s up to 304,000 Facebook likes.
The news media is undergoing a powerful transformation as new outlets sprout up to reinvent an aging business model. At InkHouse, we’re closely watching The Information, Circa, re/code, TheOnSwitch, and of course, Buzzfeed (if I listen to the results of its quizzes, I should move to Tennessee, become a writer and live the rest of my life as Bill Clinton).
We wondered how people’s habits have really changed in the wake of all of the hype, so we teamed up with GMI Lightspeed to find out. We surveyed 1,000 people ages 18+ to find out how they prefer to get their news, what they trust more and how they share it. Some results were surprising, some were funny, and some were what we expected.
Beth is the CEO of InkHouse, which she co-founded in 2007, and has grown into one of the fastest-growing PR firms in the nation with 100+ employees and four offices. Named one of the “Top Women in PR” by PR News, Beth is working to reinvent the PR agency model to bend it toward the kind of culture that catapults great ideas and jettisons the rules that no longer work. At InkHouse, Beth focuses on inventing and implementing the new strategies that shape the agency’s work. In addition to changing the PR profession, Beth is working to change workplace culture as an advocate for equal opportunities. A frequent contributor to Forbes and Fortune, she is widely cited in outlets ranging from NPR, to Harvard Business Review, Fast Company, Huffington Post, Bloomberg and The Boston Globe. Beth was an appointee to Governor Patrick’s Women in the Workplace Task Force, and currently serves on two boards of directors as vice chair for the Alliance for Business Leadership and the vice president of the Massachusetts Women’s Forum. Beth spent six years learning the ropes in startup technology PR at Schwartz Communications and then moved on to venture capital firm Charles River Ventures before she went to The Castle Group, a generalist PR firm, for which she was a vice president. She studied PR, creative writing and journalism at Syracuse University and graduated from its SI Newhouse School of Public Communications.