Words, when cobbled into descriptive sentences, can create some of the most striking works of art. These verses wield the power to convey detailed messages, paint vivid images and absorb all readers—while informing audiences.
Mark Ragan, CEO of Ragan Communications (the leading publisher of corporate communications, public relations and leadership development), recently hosted a writing webinar that discussed how communicators can sharpen their prose. At the heart of communications is storytelling, and in order to successfully express narratives, clear writing is the vehicle that turns tangled thoughts into dramatic tales.
Unblemished writing has never been so important during the digital age as newsrooms dwindle and blogs flourish. As a result, brand journalism has spawned, enabling companies to act as media outlets, report their stories and generate engaging content that they can propagate across the Web.
Before putting pen to paper or finger to keyboard, Ragan offered the following seven tips for crisp writing:
By injecting these elements into writing, communicators will create powerful, engaging narratives that will strengthen their brands’ overall awareness.