Mobile news consumption is on the rise. Raj Aggarwal (@AnalyticsRaj), CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up five percent for 2013.Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, which according to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.
It’s not just the startups paying attention to mobile news. Yahoo acquired Summly in March for a reported $30 million, and then Google acquired Wavii for the same amount. Meanwhile, traditional media properties are also seeing big numbers through mobile news. In July, the BBC News received more traffic from mobile phones than from desktop computers on two weekend days. Mediapost reported that, “The New York Times…saw mobile increase its reach by 41%, up from 33% in February, while Hearst saw a gain of 38% versus 31%.”
So what exactly does it mean to make your news mobile? Not surprisingly, much of what works for social applies to mobile. Social is mobile. According to the New York Times, Facebook now claims 819 million mobile users (and it was the driver of Facebook’s rise in stock price, which hit its highest since the IPO on July 30).
To make your blog post/press release/you name it mobile, you need to consider two audiences: your target audience(s) and the press. Following are seven tips that will help you reach both by making your news more mobile (and social):
Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse.