Mobile news consumption is on the rise. Raj Aggarwal (@AnalyticsRaj), CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up five percent for 2013.Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, which according to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.
It’s not just the startups paying attention to mobile news. Yahoo acquired Summly in March for a reported $30 million, and then Google acquired Wavii for the same amount. Meanwhile, traditional media properties are also seeing big numbers through mobile news. In July, the BBC News received more traffic from mobile phones than from desktop computers on two weekend days. Mediapost reported that, “The New York Times…saw mobile increase its reach by 41%, up from 33% in February, while Hearst saw a gain of 38% versus 31%.”
So what exactly does it mean to make your news mobile? Not surprisingly, much of what works for social applies to mobile. Social is mobile. According to the New York Times, Facebook now claims 819 million mobile users (and it was the driver of Facebook’s rise in stock price, which hit its highest since the IPO on July 30).
To make your blog post/press release/you name it mobile, you need to consider two audiences: your target audience(s) and the press. Following are seven tips that will help you reach both by making your news more mobile (and social):
Beth co-founded InkHouse in 2007 with Meg O’Leary, and together they have grown it into one of the fastest growing PR firms in the nation. Beth directs media and content strategy for innovative companies, both large and small. A widely cited expert, Beth recommends PR programs rooted in thoughtful viewpoints and authentic storytelling. She believes that PR measurement is imperative, that great stories start with why not what, and that press releases should be news stories not marketing collateral. Her views have been featured in Boston.com, Business Insider, PR Week, the Associated Press, PR News, Ragan’s PR Daily, Bulldog Reporter, among others. Outside and inside the office, Beth is a passionate advocate for equality. She served as an appointee to Massachusetts Governor Deval Patrick’s Women in the Workplace Task Force and sits on the Women’s Network Advisory Board for the Boston Chamber of Commerce. Her views about strategies for building women’s workplace confidence have been featured in TIME, Forbes, NPR and NBC News. Beth sits on the board of directors of Xconomy, an online publication dedicated to the high-tech economy, and is also a member of the Director’s Circle for GrubStreet, one of the nation’s leading creative writing centers.