LinkedIn has a tendency to be overshadowed by social media giants Facebook and Twitter however, for B2B marketers, LinkedIn's long-form publishing platform is a powerful tool. When it comes to thought leadership, LinkedIn is second to none - there are now more than one million posts published on the platform. Publishing articles on LinkedIn is easy, but getting your content read and driving traffic to your website is another thing. To find out what words or topics perform best on LinkedIn, Percolate, a web and mobile marketing software company, recently published a analysis of some of the top performing LinkedIn content. So, before you sit down and write your first post, take a look at what has been successful in the past.Tips for content:
Tips for your headlines:
(For more headlines tips, you can read one of my previous blog posts)
One other tip from InkHouse: before you hit publish, you need to select three tags for your post. To increase the odds of your post being pulled into LinkedIn Pulse, its news curation site/app, select the highest-level tags that apply to your content, rather than niche ones. These should automatically pop up as you type. Also, once your post is live, be sure to link to it from your company's LinkedIn page.
Wondering if you are influential enough to get read? Note that, though LinkedIn runs a program of elite “Influencers” (roughly 500 thought leader participants), over half of the top posts analyzed in Percolate's report were written by "non-influencers". So it is possible to get eyeballs on your content without the "official" influencer status.
You can download the entire report here.
Getting her start in communications here as an intern – Lindsay only knows the InkHouse way of PR. Lindsay’s role involves media outreach, writing projects and brainstorming survey ideas. With clients in a variety of industries, Lindsay is comfortable pitching publications from mobile-friendly MediaPost, to consumer facing Refinery29, to business press. When Lindsay isn't pitching or taking BuzzFeed’s latest quiz, she loves spending time with friends and family and is happiest when eating ice cream.