I like Google+ for the same reasons everyone else does: I can segment my contacts for better content sharing and it’s intuitive. Like everyone else in the social media world, I am also entrenched in Twitter, Facebook and LinkedIn and have to constantly remind myself to update Google+.
Deciding when to cross-post and when not to is as personal a decision as what to wear to an interview. It differs for everyone and every company based on your goals and personality. I automatically feed my Tweets through LinkedIn because I use Twitter primarily for business-related conversations. I love the Selective Tweets app for Facebook because when I do pepper in personal tweets, I can feed them to Facebook without logging in separately. I also love twitpic for its easy photo updates for Twitter. I tried Twitterfeed for the InkHouse blog, but found it to be too automated, so I opted for manual tweets and updates that I can schedule over high engagement periods on the social networks of my choice.
In an effort to streamline my personal and professional updates, I started looking for a way to send Tweets to Google+. There are a number of solutions, but I was disappointed to discover that most, while creative, are really workarounds. Google+ does not allow third-party access to its API, which makes a real solution a challenge (if you are interested in the details of the Google and social media standards discussion, check out this thorough piece by Sean Ludwig on VentureBeat).
While we wait for a management solution, which is desperately needed if I’m going to fully embrace Google+ for myself and our clients, here are the workarounds I’ve found:
As you can see, these aren’t elegant, but they will work for die-hards and self-proclaimed techies. In the meantime, I will continue forcing myself to manually post while I wait for the technical social media folks to create a good solution that enables easy and segmented cross-pollination of content across all of the important channels.
Last month Google+ took down the pages for Sesame Street, Mashable, Ford and Search Engine Land, noting that the platform was not ready for business pages yet. I am still waiting for updates on that front and hoping that the introduction of Google+ business pages, hopefully some day soon, will force the issue.
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”