It is commonly known in the world of public relations that press and analyst meetings at industry events are valuable. Booking face to face time with the industry’s most relevant pundits is undoubtedly considered a PR win. But we need to understand why. Why are events important? Why are in-person briefings valuable? What does it take as a PR pro to book meetings, and how can you really garner results for your client?
With the start of the RSA Conference 2013 yesterday in San Francisco, it’s a great time to reveal what makes an event worthwhile to attend and what the “secret sauce” is for booking meetings and making sure clients can deliver positive results. Here are five best practices for clients to harvest real results from in person media briefings:
There you have it – a quick and easy guide for hitting it off with any reporter at industry events. Good luck and have fun.