In the past few weeks, running has been the most popular topic in Boston. This, for an avid runner like me, has been fantastic. But all this talk about goal attainment has come at a time when we are intensely focused on quarterly PR planning for our clients. And that has me thinking about what’s behind success. Running a marathon doesn't come to fruition without many months of training, planning and hard work. I find the same is true in managing a successful speaking program for clients.
Industry conferences offer numerous opportunities, from keynote and panel speaking opportunities to media briefings and networking. As PR professionals, one of our top priorities is keeping our client’s spokespeople in the spotlight of their industry, and preparing them for those opportunities – check out my colleague Linda’s recent blog post, tips for speaking at a conference - and nailing it. Conferences are some of the hardest, and most important, milestones for company executives. Behind those triumphant moments are many long hours of preparation.
So, what are some best practices in training for a marathon that can be applied to successfully executing conference programs in tech PR? Here are three:
With these tips you’re ‘ready, set, go’ for speaking program success! For more inspiration on running marathons – check out a recent post by our Senior VP, Tina Cassidy.
Rachel is an account manager at InkHouse with experience across both B2B and B2C technology. Rachel started with InkHouse in the Boston office, and relocated to the San Francisco office in April of 2016. An entrepreneurial mindset and passion for venture-backed emerging growth startups fuels Rachel's creativity and results-driven approach to clients' PR strategies. Prior to InkHouse, Rachel received her master’s of science in global entrepreneurship at Babson College. When she’s not at her desk, Rachel is usually running, preparing for her next road race or training with run clubs.