As we enter 2018, the media landscape is unrecognizable compared to what it looked like 10 years ago, back when InkHouse was founded. But much has changed even in the last 12 months and we believe PR strategies need to shift as well. Trust is at stake for every single organization in America, which means it will have an impact on how we approach every single communications campaign we execute. The hard work is never done, but we’re proud to mark the progress we made as an agency in 2017. Here’s a snapshot:
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”