In 2017, InkHouse crossed the 10-year mark. When I started InkHouse, I knew exactly what I wanted the agency to be – and not to be – for our clients and for our employees.
For the first few years, it was easy to communicate and share our values. But now, as we cross the 100 employee mark with offices on both coasts, it has become important to put to words, and methodical action, what we value as an agency. We rolled out the InkHouse values and continually try to use them as the foundation for how we work. And this year, to coincide with our 10-year milestone, we added a 10th value to the list:
1. We have one foot in the future. Just because something worked last year, or last week, or even yesterday, does not mean it will today. We seek what will work tomorrow.
2. We are accountable. We meet our deadlines, exceed our goals, and own our mistakes.
3. We are kind. We work together, support one another, and selflessly celebrate each other’s successes.
4. We are not order takers. We question what will work. We examine what we’re trying to achieve and look for the best ways to get there.
5. We hate to lose. We are brave enough to risk failure to win.
6. We go to YES. We look for what is possible—not what isn’t—for our clients and in our co-workers.
7. We use good judgment. When there is no black and white answer, we use our experience, integrity and brains to make the best call.
8. We don’t confuse process and progress. We are dogged, but we understand the important difference between hard work and great results. They are not the same thing.
9. We are team first. We listen openly to ideas that differ from our own. We dig in when others need help. We praise often and openly. We criticize kindly and privately.
10. We generate the best ideas through diversity. It requires diversity of thought, gender, race and political views to get us to the best ideas.
I love this 10th value and am proud to work with a team that understands exactly why it’s so important; great ideas are great when they stand the test of debate and when they get us to the unexpected place we didn’t know we’d find. I can’t wait to see what we do together in the next 10.
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”