Inkhouse "Meet The Press" Panel: Digital Transformation in Health Care Amid a Pandemic

#ICYMI: On October 15, we hosted our third "Meet the Press" panel with health care business reporters from The Boston Herald, Modern Healthcare, STAT and Yahoo! Finance to understand how the COVID-19 pandemic is impacting newsrooms and reporting. 

We discussed how this moment in time calls for the rapid adoption of digital health technologies among providers, navigating hurdles around patient access to telehealth and remote monitoring, increased public opinion of available treatments/vaccines, and predictions for what the future holds for the health care industry. For example, the journalists were in agreement that there will likely be an uptick in wearable usage — everything from fitness trackers to Bluetooth stethoscopes — to manage health care at home. 

Reporting on the pandemic since its earliest days, the consensus among the reporters was that COVID-19 has completely shifted editorial priorities. Attention from the general public has appreciably increased in a way it has not for other public health events: Readers are hungry for facts and information around the pandemic and regulatory processes for vaccines and treatments.

The reporters graciously offered insight into what types of PR pitches are landing with health care business press and how to break through the noise (hint: make sure you’re telling a story that’s newsworthy, relevant and timely with what's happening in the world around us). If you missed it, check out the recording below.