We launched Inkhouse Changemakers, a new content series, to share perspectives other than our own. We believe stories have the power to inspire action and make positive change happen in the world. I sat down with leaders across different industries whose stories are doing just that; creating new narratives and changing old ones -- whether it be social, technological, legislative, environmental, organizational and much more. The conversations go deep and the learnings are wide.
Here are our favorite insights on how to make meaningful change happen:
#1: Change takes competence and confidence from Iman Abuzeid, CEO and co-founder of client Incredible Health.
#2: Change must be part of the organization’s DNA from Payam Banazadeh, founder & CEO of client Capella Space.
#3: Change is driven by inclusivity from Beth Chandler, president & CEO of YW Boston.
#4: Change requires us not to give up just because it’s hard from Jesse Mermell, former candidate for Congress in Massachusetts’ 4th District.
#5: Change takes perseverance and the ability to see opportunities amid difficulty from Maia Heymann, co-founder & general partner of Converge.
#6: Change comes from challenging the status quo from Pam Wickham, friend and former client contact of Inkhouse.
#7: Outsiders often have the unique perspective to drive change from Geeta Anand, interim dean of UC Berkeley Journalism.
#8: Change is imagining what’s possible from John Bruce, co-founder & CEO of client Inrupt.
If you’ve got a big idea for meaningful change, we’ll get it to the people who matter wherever they are -- in the media, in the real world, and all over the digital one. Contact our team today at firstname.lastname@example.org.
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”