New eBook: The Modern PR Media Mix

Oct 11, 2016 Beth Monaghan

Today InkHouse published “The Modern PR Media Mix," a new eBook which provides a follow-up to last year's "PR in The Age of [In]Attention.” While the race for eyeballs on content and the consolidation of media consumption to social media platforms were the subjects of our previous ebook, "The Modern PR Media Mix," is about the response to this content saturation.

We outline how to effectively break through and the new tools available to us to do so. Essentially, this comes down to what InkHouse has identified as the modern media mix: sponsored content, social media and content amplification.

The full and free ebook is available here. We look forward to your thoughts. 

Topics: Amplification, InkHouse News, Paid Media, Social Media, eBook, Sponsored Content
Beth Monaghan

Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”

Read more from Beth Monaghan

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