*This blog post is co-authored by Jessica Bettencourt, vice president, Inkhouse
It’s hard to believe that next week marks the first-ever virtual RSA Conference since 2020’s event was the last major one most of us attended live. We learned a bit from virtual Black Hat last year and have continued to shift the way we engage and communicate with media and influencers in a virtual environment ahead of major events. (Hint: it takes serious creativity and communication.)
Ahead of RSA Conference 2021, the Inkhouse security practice hosted a media roundtable with executives from four clients alongside a moderator from NCSA. We invited reporters to tune in and encouraged a collaborative conversation ahead of the security industry’s largest event.
Here are some key takeaways both from the event itself and from the prep involved to ensure it was successful:
Security takeaways, trends and challenges from our clients during the event:
We all know that there’s no shortage of virtual events and Zoom meetings today. The key to ensuring good attendance and an attentive virtual audience is to prepare ahead of time and create something exciting and different. In our case, it was having four executives in one place for reporters to access.
If you’re looking to host a virtual round table here are some best practices to consider:
Want to learn more about our approach to PR?
Jill is a vice president, based in Sacramento, Calif. With nearly nine years of agency experience, Jill is passionate about telling creative stories and moving the needle for fast-growing startups. She co-leads the security practice at Inkhouse and has taken companies through major financial milestones, from launching out of stealth and early financing rounds to IPOs and acquisitions. She helps spearhead the international partnership program at Inkhouse across EMEA and APJ for clients looking to expand efforts worldwide.