Slideshare: PR's Evolution and How Tactics Must Change

Jul 16, 2013 Beth Monaghan
PR is operating in a new world where the known truths change by the month (or day). Here's a recap of where we've been, where we are now, and the tactics that lead to great coverage.
Topics: InkHouse, Instagram, Media Relations, Public Relations, Journalism, PR
Beth Monaghan

Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse.

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