Slideshare: PR's Evolution and How Tactics Must Change

Jul 16, 2013 Beth Monaghan

PR is operating in a new world where the known truths change by the month (or day). Here's a recap of where we've been, where we are now, and the tactics that lead to great coverage.

Public Relations in 2013: How the Industry Has Evolved from Beth Monaghan

Topics: InkHouse, Instagram, Media Relations, Public Relations, Journalism, PR

Beth Monaghan

Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”

Slideshare: PR's Evolution and How Tactics Must Change

Jul 16, 2013 Beth Monaghan

Topics: InkHouse, Instagram, Media Relations, Public Relations, Journalism, PR

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