Video Q&A: What U.S. Companies Need to Consider When Expanding PR Into Europe

Oct 01, 2020 Jill Creelman

Expanding PR and communications efforts into a new country is no easy feat. Europe for example, has 51 countries, each one with its own unique media landscape and market needs. At Inkhouse, when our U.S clients look to expand PR into Europe, there are some important considerations to take into account before taking the first step.

We spoke to our international partners at Firefly - a pan-European communications and PR agency - about the key things to consider before expanding PR programs into Europe - from local market needs and varying media appetites to budget and keys to success. 

In the video below, we talk about the five key tips for successfully expanding efforts into Europe, including:

  1. Think about your priority countries, not an entire region
  2. Don’t spread yourself too thin when it comes to resources and budget 
  3. Treat countries individually, with a consistent European strategy across the board
  4. Set expectations among key stakeholders internally so there are no surprises 
  5. Use the local market expertise and knowledge from the right partners

Thanks to our partners at Firefly in France, Germany, and the UK for sharing their insights and tips for U.S. companies looking to expand their PR programs to Europe. 

To learn more about Inkhouse, sign up for our newsletter, or email the team at workwithus@inkhouse.com. You can reach the Firefly team directly at hello@fireflycomms.com

Topics: PR in Europe, Firefly, International PR Partners
Jill Creelman

Jill is an account director and has been with InkHouse for nearly five years. She helps oversee the growing cybersecurity practice and other fast growing b2b clients. She has more than eight years of PR experience with leading consumer and tech brands and holds a B.A. in Communications from Sonoma State in California.

Read more from Jill Creelman

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