It might be time to audit your content marketing program if you need to:
Our #client Mend (formerly WhiteSource) turned to us to help them with a content audit ahead of their rebrand. We:
🔎 Analyzed over 400 website pages including two blogs and their products and services landing pages
💬 Researched top keywords including the competitors to help inform SEO strategy
📊 Examined content performance by looking at metrics such as page views, backlinks, and time spent on the pages
📱 Reviewed social media channels to find new, fresh ways to boost engagement
💡 Created a content marketing strategy to improve blog authority and overall social media presence
📝 Developed a plan with specific recommendations on what content to create, update, repurpose, remove or redirect
This exercise optimized Mend’s content marketing program and provided them with a new roadmap on how to tell their story post-rebrand.
We see lots of companies burn out from content—spending too much time creating new pieces that aren’t seen, heard, or shared. This often happens when there’s no strategy behind the content. A content audit is a good place to start: use the insights to inform your plan and help you make objective decisions about what content you create and where you distribute it.