Why We Are Partnering With Neoscape

Dec 18, 2013 Tina Cassidy

It’s a PR cliché to say you are thrilled about anything – so I won’t (wink) – but today InkHouse announced a new partnership with an amazing company:  Neoscape, a pioneer in the world of visual storytelling. We are two complimentary, creative firms of about the same size and our work together will allow us to provide end-to-end product launch services, from branding, positioning, and immersive visual content, to events, press and new media campaigns.

Neoscape’s creative studio for architecture, real estate and other industries will create advanced digital content that tells the type of stories that InkHouse excels at amplifying through online media channels.

Its team of more than 60 digital artists, filmmakers, programmers, and designers in its Boston and New York studios brings nearly two decades of experience branding and marketing large-scale real estate projects and produces strategic, innovative solutions across a range of visual and interactive media, including mobile apps and visualization, to support commercial and residential real estate leasing. InkHouse creates other forms of written and visual content – from e-books and infographics to cartoons and short films – as well as provides aggressive media relations and digital campaigns.

As a result of our partnership, consumers and B2B clients will be able to experience the intangible, from a building that does not yet exist to a product or service that is difficult to understand. Also, we already share many of the same clients locally and nationally in our rapidly expanding real estate practice. But being able to offer 3D animation and marketing apps is exactly what our forward-looking clients want, while Neoscape’s clients often need public relations and social marketing support to maximize the visibility of the content they create.

In short, by coming together, we can extend the reach and power of our services and simplify the process for clients.

 

Topics: Content, InkHouse News, Public Relations, Commercial Real Estate
Tina Cassidy

Tina is executive vice president and chief content officer at InkHouse. She is a former journalist, the author of three books, and mom of three boys and a dog named Dusty.

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