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Inklings Blog

The Art of Media Relations: Rapid Response

 

Media relations is an evolving art form – it changes every single day as the media landscape does. The needs of reporters change, as do the approaches in which we connect with them. Rapid response is one of my favorite things to do with a client. You can be sure that when I get wind of breaking news, I will be running over to Lisa Mokaba’s desk to high five and iron out our plan of attack....

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Three Things You Should Never Say to a Reporter

Agreeing to an interview with a reporter can be a pretty terrifying prospect. Making casual conversation is one thing, but making casual conversation with someone writing down everything you say and publishing it? If your first thought is “yikes,” you’re not alone. The truth is that being interviewed by a reporter doesn't have to be all that scary. Reporters are just trying to do their jobs....

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Harnessing the Holidays

After Halloween, expect your inbox to begin its annual inundation of holiday marketing and promotional sales encouraging you to try new Thanksgiving recipes or to start your Christmas shopping early. While most of us still consider the holidays to be a wonderful time of year, new mediums for advertisement, online tracking and real-time bidding can make them feel overwhelming in our digital...

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Things That Go Bump In The Night

October is the time when imaginations run wild about things going bump in the night. But, run of the mill ghosts and goblins don’t keep PR people awake at night. No, we’re kept awake but much more frightening things, like:

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The Future of Research and Measurement Tools

When it comes to PR the majority of attention is placed on our external communications--we’re judged by the relationships we have with reporters and the efficacy with which we pitch. However, it is what happens before and afterthe press release goes out that can mean the most. The two Rs, research and reporting, are the essential (and time consuming) pillars of our craft. You can forgive PR...

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Congratulations Alice Munro: Great Words Tell Great Stories

It’s Nobel Prize week, and surprisingly, it has come with some good PR lessons. Earlier this week I wrote about the importance of making your story accessible to a broader audience and used NPR’s coverage of the Nobel Prize in Medicine as an instructive example. In that case, the key was making scientific details accessible and understandable to an average listening audience.

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Three reasons your company needs to blog

Blogging. Gone are the days it’s only meant for travelers or sharing recipes. Whether your company is in email security, construction, fashion or IT service management you should be be blogging. A company blog is meant to share your point of view, spread your thought leadership and be a resource to your industry. In fact, according to research from HubSpot, companies who have an active blog...

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Observing Digital Natives

On Monday, Eric Pfanner wrote a New York Times “Bits” blog post: “Young People Are Not as Digitally Native as You Think.” It is about a study by the Georgia Institute of Technology and the International Telecommunication Union that’s intended to be a comprehensive look at “digital natives.”

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Messaging and PR Lessons from NPR and the Nobel Prize in Medicine

Message clarity and simplicity are some of the most fundamental, and often overlooked, tenets of good PR. The average newspaper is written at the third grade reading level, yet innovative companies often ignore one of the easiest ways to draw attention: storytelling.

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