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Inklings Blog

Google I/O: Why It’s the Most Wonderful Time of the Year for Geeky PR Pros

I am a geek and proud of it. I blame growing up with one of the earliest personal computers (the Commodore PET), a father who programmed spelling and math quizzes for us kids using Basic, plus a steady childhood viewing diet of Star Trek and Doctor Who.

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Mastering the art of the one-line pitch

Public relations has followed a path similar to that of our everyday communications. Snail mail… phone… fax machine… email… and now 140-character tweets, texts and emoticons. With the availability of the Apple Watch (check out Rachel Tucker’s post about how the watch will change the media), we are cutting our communications even shorter, sending a heart instead of “I love you.”

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Jump on It: Responding to Breaking News

When all news seems to be “breaking news,” rapid response is a critical tactic for PR and marketing pros. Our expert rapid responder, Lisa Mokaba, recently explained that the best way to handle rapid response is to channel the Fresh Prince and “jump on it.”

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Twitter is making it easier than ever to find tweets

Twitter announced earlier this year that they are partnering with Google to bring Twitter content to Google’s search results. Now, users in the United States (using English) are able to see tweets in their search results in the Google app or on mobile Web with a desktop version coming soon.

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The PR Impact of the Pew State of the News Media Report

Two words sum up the Pew Research Center’s “State of the News Media 2015” report: Facebook and mobile.

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Marketers Need to Create Ephemeral Content Right Now

It was five years ago when I started my career in social media marketing, and the marvel of posting witty, geeky content to show my love of all things Internet-y has come back to haunt me on the occasion, thanks to the Timehop app (not to mention every #tbt that will surface again and again for the rest of my life). Post-Millennials (Generation Z) are savvier than I, however, growing up with...

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Going for the Gold: NEVYs 2015

Flashing lights, disco balls, and gold glitter engulfed the House of Blues last night at the third annual NEVY awards party by the New England Venture Capital Association. More than 800 VCs and entrepreneurs gathered in Boston to count down New England’s greatest hits and paint the town gold.

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Making Headlines “Clickable”

You only get one chance to make a first impression and, in the world of publishing and content marketing, that is the headline. Today, reporters are often compensated by the numbers of page views and clicks on their published stories which has led to a rash of click bait, sensationalized headlines everywhere from Buzzfeed to Facebook, designed to illicit an immediate click, such as: 15 Amazing...

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Why Twitter Changed its Homepage and What it Means for Brands

Believe it or not, 42% of B2B brands either have no account or are inactive on Twitter. Shocking, right? Especially considering that 83% of Fortune 500 companies have accounts and Twitter reported last week that it has more than 300 million active monthly users.

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