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Inklings Blog

Kelly Horan of WBUR’s Cognoscenti Spills: What Makes a Strong Contributed Article

Kelly Horan is an award-winning public radio producer who first joined WBUR in 1999. She is currently an editor of WBUR’s ideas and opinion page, Cognoscenti. In that role she is really a jack of all trades – editing stories covering a myriad of topics, recruiting contributors, and all the while keeping SEO and potential radio tie-ins in the back of her mind.

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Jessi Hempel of Wired on Covering the Business of Technology

Less than a year ago – after a seven-year stint at Fortune Magazine – Jessi Hempel joined Wired as a senior writer covering the business of technology. I first met Jessi when we were fellow journalists, she at BusinessWeek and I at the Boston Business Journal and I’ve known her for more than a decade at this point. She recently agreed to answer a few questions about covering technology and...

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A Crash Course: Six Tips for Effortless Networking

You’ve probably heard the phrase, “It’s not what you know, it’s who you know.” While what you know is important, learning how to network is invaluable when it comes to working in communications.

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How InkHouse Beats the Summer Heat

Summer is the time of year for beach trips, ice cream cones and 90 degree weather – a time we all look forward to. But in an office setting, it’s often a tease being stuck inside with endless to-do lists, meetings and priority projects. However, that doesn’t always have to be the case, and here at InkHouse, we like to have some fun. Here’s how the InkHouse team beats the heat:

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3 New Podcasts You Need to Listen to Right Now

Okay, so you’ve heard of podcasting.

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Has Ad Tech Jumped the Shark? Hardly!

Since joining InkHouse five years ago I’ve had the tremendous opportunity to oversee many of our ad tech clients. The technology has - and continues to - evolve at a breakneck pace; there are a handful of dominant players and a host of underdogs that are changing all the time. The space allows for consideration of big issues like privacy, how the media is paid for, big data, the role of mobile...

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Radio Boston’s Meghna Chakrabarti on Difficult Stories, Great Questions and the Art of Listening

The day I decided I wanted to meet Meghna Chakrabarti, co-host of WBUR’s Radio Boston, I was driving home while we awaited the Tsarnaev verdict. Meghna was interviewing Tina Packer, author of “Women of Will,” a new book about the women in Shakespeare. Near the end of the piece, Tina was describing how Shakespeare found a way to communicate the complex range of human experience through his...

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New eBook: PR in the Age of [In]Attention

Today InkHouse issued a new eBook, “PR in The Age of [In]Attention,” which provides 11 steps for gaining the right kind of attention.

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5 Tips for New Grads Who Want to Work in PR (Besides Getting Experience)

If you’re anything like I was as a college senior, you feel like you’ve checked all the boxes in the “how to be successful” to-do list. You were over-involved in extra-curricular activities. You stayed up late to finish group projects by yourself. You completed multiple internships. You even protected your social media profiles from questionable photos. Yet, you are reading this as an...

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