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Inklings Blog

Medium, Politics, and a Shifting Media Paradigm

If content is king, then syndication is content’s heir apparent. And content platform Medium is quickly leaping through the ranks to become the darling of the content world, even beyond syndication. In addition to content creation and syndication, Medium has also taken shape as a sleek platform where presidential candidates can publish their messages without submitting to the often...

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Tina Cassidy is on FIRE!

I have worked with our EVP and chief content officer, Tina Cassidy, for six years collectively, at two companies. I enjoyed working with her so much that I followed her here to InkHouse.

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Thanks for the Memories: Snapchat Introduces New Game-changing Sharing Feature

Earlier this month, Snapchat announced the rollout of a major new feature: Snapchat Memories. Described by the company as “a personal collection of your favorite moments that lives below the camera screen,” Memories allows users to save snaps within the app that can be shared later. Additionally, users can search for specific snaps by keyword and share photos and videos taken outside of the...

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How to Maximize Your Health IT Pitch? Ask a Pro...

The healthcare IT industry is continuing to rapidly evolve on a near daily basis. National technology initiatives are brought to a screeching halt, policy reforms are revoked and legislation aimed at easing IT adoption are just about as commonly found in the news headlines as a story on Taylor Swift’s latest boyfriend. So what does this mean from a PR and reporting standpoint?

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Everything You Need to Know About Marketing & Pokémon Go

Whether you’re sick of hearing about it or not, it’s clear that the Pokémon Go hype is in full force -- and it’s only just getting started. Since the viral app’s launch on July 6, the game now boasts over 21 million daily active users in the U.S., according to SurveyMonkey. Additionally, recent iOS usage data shows that users are spending more time honing their Pokémon trainer skills than time...

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Best Practices for Celebrating Social Media Hashtag Holidays

Social media hashtag holidays are everywhere - you’d think people just made them up (hint: they did). But being a part of the conversation isn’t just posting a stock red white and blue image to celebrate Independence Day. While it is easy to participate, it doesn’t always mean you should. The holiday has to be relevant to your brand and you need to post about it in a creative way.

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An Alternative to Clogging Journalists' Inboxes? Presenting Babbler

Did you know? Reporters on average open 12 percent of the emails they receive and only answer 1 percent - which puts communication between PR pros and the media at risk. This new social platform wants to help change that.

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Five New Updates to the 2016 Associated Press Stylebook

The 2016 AP Stylebook is out and, with this newest edition, comes an array of essential updates. A must-have resource for writers, marketers and journalists, the AP Stylebook is packed with fundamental guidelines for everything from spelling and punctuation to language and journalistic style. After its initial publication in 1953, it has grown to about 600 pages filled with juicy writing tips...

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Tweet Tweet: What’s New on Twitter

The digital world we live and work in evolves fast - and to remain as industry experts, we need to keep up. In the last two weeks alone, Twitter launched three (yes, three) new apps, tools and updates that will undoubtedly trickle down to impact, amplify and/or alter how we PR pros engage with audiences. We may still only have 140 characters to do so, but here’s the latest and greatest in the...

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Coming Soon to Your Facebook News Feed: More Friends and Family

Last week, Facebook made yet another announcement about changing its algorithm policies. But this time, you’ll be seeing more weddings, babies, engagements and all the recipes your aunt is trying this summer, in your news feed.

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