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Inklings Blog

Q&A with TechTarget’s Colin Steele

Continuing our series of conversations with journalists, I caught up with TechTarget’s Colin Steele on why he loves breaking a scoop before his competitors, his predictions for the enterprise IT industry and how journalism has changed in the past year.

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MITX Data Summit: Three Areas Where PR Should Pay Attention

Last week, I attended the MITX Data Summit — the annual conference that educates attendees on data trends and how to  analyze and act on data to make better business decisions. The day-long seminar featured speakers from Google, Forrester, Celect and even an Olympic Athlete — all discussing the various ways businesses use data today and best practices.

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Walking the Walk on Gender Equality in PR

Gender diversity is a hot topic right now, and it’s been a hot topic in PR for some time. At InkHouse, it’s a constant conversation, and we were thrilled to have our CEO Beth Monaghan stand up for paid family leave for all at the Massachusetts state house earlier this week. Beth eloquently made the case that paid leave isn’t just good for families, it’s good for business. She also highlighted...

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Tips For Taking The Perfect Food Photo

We all have that friend or family member who can’t resist taking their phone out at the dinner table, spending five minutes taking photos of their meal and then sitting down to post it on Instagram, FB, Twitter etc. And while you may despise them in the moment, maybe throwing a napkin at them in frustration, deep down you secretly envy them because they know how to take a great photo. Well...

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Q&A with Tech Writer Paul Gillin of SiliconANGLE

I recently had lunch with Paul Gillin as part of our InkHouse interviews with journalists program to discuss industry trends and PR tips. Paul describes his business model as “hybrid,” since he spends part of his day as a journalist and other half as a marketer. He is currently enterprise editor at SiliconANGLE, and a partner at Gillin and Laberis where he is a speaker, writer and B2B content...

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PR in the Post-Truth Era: Breaking Through with a Modern Media Mix

Here at InkHouse, we’ve talked a lot lately about the pace of news. Is there even a true “news cycle” any more? At this point, it feels not just instantaneous but unavoidable. For brands to break through, preparation and agility are key. But being able to respond to a breaking news item or pivot your message at a moment’s notice isn’t enough.

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Five Updates to the 2017 Associated Press Stylebook

It’s that time of year again! Launched May 31, the 2017 AP Stylebook includes nearly 200 new and updated entries. The gold standard in publishing guidelines, we eagerly await its release each year.

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Should Businesses Take A Stance on the #ParisAgreement?

Yesterday, President Trump announced that the U.S. was going to pull out of the Paris Climate agreement. In short order, Elon Musk and Disney’s Bob Iger left Trump’s advisory council, and Apple’s Tim Cook slammed the decision saying it was “wrong for our planet” and asserting Apple’s commitment to fight climate change. These are the most recent examples of what we at InkHouse see as the age of...

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Five Things PR Pros can Learn from Mary Meeker’s 2017 Internet Trends Report

This week at the Code Conference, Mary Meeker released her annual Internet Trends Report. It explores the impact of the ever-evolving digital landscape on diverse industries from advertising and healthcare to gaming. Since the public relations industry is also subject to these changes, there are a few things PR professionals can learn from the 355-slide report. The TL;DR version is this:

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Welcome to InkCast!

Today, I’m thrilled to debut InkCast, InkHouse’s podcast. Back at the beginning of the year, we predicted that 2017 would be the year of audio - and we are walking the talk. You can expect InkCast to explore the essence, culture and business of communications. Please subscribe and enjoy!

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