When your target audience is mainstream consumers, the media outreach game is substantially different from telling B2B stories and pitching enterprise technology reporters. Success lies in knowing how to break through to busy consumer and lifestyle reporters—and so we’ve compiled the following tips:
Tip: Get straight to the point with short, casual pitches that tell them what’s new and beneficial about your product or idea.
Tip: Get creative about testing different approaches. Consider using good ol’ USPS to send handwritten event invites along with your new product (or related items). Think about what’s really going to excite them.
Tip: Do your research. Only send reporters products and ideas that you are confident will relate to their coverage or personal interest areas. Even if they don’t write about it right away, you’re more likely to be top of mind for the future.
Tip: Think about podcast ideas, pop-up displays to show off your product first hand, a new speaking opportunity and more.
Remember, a creative and thoughtful media relations strategy is what’s needed to stand out in a very crowded space.
Jill is a vice president, based in Sacramento, Calif. With nearly nine years of agency experience, Jill is passionate about telling creative stories and moving the needle for fast-growing startups. She co-leads the security practice at Inkhouse and has taken companies through major financial milestones, from launching out of stealth and early financing rounds to IPOs and acquisitions. She helps spearhead the international partnership program at Inkhouse across EMEA and APJ for clients looking to expand efforts worldwide.