Last week, I wrote about What You Should Expect from Your PR Agency. In short, you should expect a lot. Public relations is a relationship business. Great client relationships almost always translate into greater success for the overall PR program. But success is a two-way street. If you have a good PR firm that holds up its end of the bargain as I described last week, following are some things you can do to maximize success:
The eight tips above are examples of the most important element in a successful client relationship: partnership. We have the most successful relationships with clients who treat us like a partner, not a vendor. We want to be in it with you.
Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”