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Inklings Blog

Are Emoticons a Communications Crutch?

As part of an industry that counts written and verbal communications as an art, I think about concise, clear and compelling communications often. Back in 1995, I was taking a required English literature course at Syracuse University. In the first class, the professor looked up from his yellowed and tattered teaching notes that clung together with the help of scotch tape, and said, “Women use...

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Good PR is the Careful Balance of Confidence and Empathy

A few months ago I wrote a post about the 33 Signs You Work in PR. Thinking more seriously about the traits that make PR people successful, and setting aside the requisite multitasking, to-do-list-junkie characteristics, two come to the forefront: confidence and empathy.

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Image & Politics: Key PR Takeaways for Businesses

Whether you’re a Democrat or a Republication, primary season teaches us all some lessons in public relations. In honor of Super Tuesday, we’ll take a look at how the political image industry is making headlines this week and highlight key takeaways for businesses.

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Content Curation is NOT Content Creation

Content curation is the term du jour in social media circles these days. While different definitions are bandied about, we define it quite simply here as the monitoring of your Twitter account/ RSS feeds/Delicious bookmarks—or wherever and however you monitor the topics you care about—and then sharing that data through your own social media channels. Done right, content curation can help you...

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