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Inklings Blog

The Message or the Medium: Why Both are Critical to Successful Communications

I was inspired to write this post because every evening on my way home there is a middle-aged man who stands on the corner of a fairly busy intersection with a simple cardboard sign that states: Stop the Wars! A powerful message for sure, but probably not the most effective method of communications. Yet, contrast this with some of the ads we may have seen during the recent political season or...

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Lots to Be Thankful for at InkHouse

Thanksgiving is my favorite holiday – no hustle and bustle, no fretting over gifts – just the reminder to be thankful for the things we wish we remembered to treasure more often. This year, we had Hurricane Sandy to remind us of the power of even the smallest act of kindness or generosity (take a peek at the tweets from Newark’s mayor @CoryBooker if you're looking for some inspiration).

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Innovation 2012 - An unConference Powered by MassTLC

I had the good fortune to attend unConference 2012 today. It was good fun. I ran into a lot of people I know from the Boston tech community. Many that I hadn't seen in a while. I was able able to sit in on three sessions during the course of the day. Here are thoughts and notes from two of them.

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Why Should People Care about Your Viewpoint?

Why should people care about your viewpoint? This is the question that PR must answer before embarking on any campaign.

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Four Simple Rules for Posting Comments

Content is king – you’ve heard that before. Granted, there should be a healthy focus on content creation in today’s marketing mix, but one of the core beliefs at InkHouse is that content by itself – even great content – falls short. Content needs to be shared, it needs to grow and it needs to engage in order for your thought leadership foothold to increase. This is where a strong seeding...

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Authenticity and Transparency in Politics?

One day from the 2012 presidential election, nothing seems normal – much of the East Coast is recovering from Sandy, the New York Marathon was canceled, and somehow, Mayor Bloomberg has endorsed Obama. Unfortunately, the only thing that does seem normal is the maddeningly familiar onslaught of unfair, slanted and negative political ads.

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Twitter is Tops for Staying Up-To-Date

When Beyoncé posed the question, “Who run the world?” Her answer was, “Girls.” I would argue the answer might actually be “Beyonce,” but that’s beside the point. Yet regardless of who is running the world, or what is going on, the best place to find out about it remains everyone’s favorite micro-blogging site, Twitter.

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