From new clients to old friends, I’m often asked the same two questions about my job:
Reporters today are under pressure today to constantly produce stories. In addition to pumping out daily blog posts, longer news stories and coming up with juicy headlines that will grab readers attention, most reporters are required to have an active Twitter presence as well. On top of that, they need to make all of this happen with limited resources due to layoffs.
Closing ceremonies took place only yesterday but, if you’re anything like me you’re already having Olympics withdrawals. I’ve spent more time watching TV in the last two weeks than I have all year, and I feel incredibly invested in each Olympian.
Perhaps I’ve been watching too much gymnastics lately (the Final Five is FIERCE), but a successful media relations program is like nailing a perfect balance beam routine...stay with me here.
Even Dick Costolo, former CEO of Twitter, has admitted: the show Silicon Valley is about as close to the real deal as you can get. Here at InkHouse West in San Francisco, we’re in the heart of the real Silicon Valley - where geeky tech guys in hoodies are not in short supply, and cold-pressed juice bars are more prolific than parking garages.
After your 6 a.m. alarm goes off, are you scrolling through Instagram to see what new posts have emerged? Or maybe on your bus ride home, you’re posting a photo from the party you attended over the weekend. Whatever the scenario might be, chances are you’re one of the 500 million active users scrolling, commenting, posting and liking on Instagram.
Instagram made a product announcement remarkably similar to Snapchat last week. Instagram Stories, a new (read: new to Instagram) way to share photos and videos that disappear after – you guessed it – 24 hours, encourages users to post at a higher frequency with more “rough, off-the cut images,” Kevin Systrom, co-founder and chief executive of Instagram, told the Wall Street Journal.
Did you know that in 2010 the Library of Congress tried to archive every single Tweet? Guess what? In 2016, they determined it was a pretty hard thing to do. And while the Library of Congress struggles to archive the Tweets, Twitter is keeping them on their toes by continuing to look for new approaches to make it easier for users to engage followers and of course, tweet. Twitter kicked off the...
Which country will win the most gold medals in Rio this summer? Who will win the presidential election in November? Were Ross and Rachel really on a break?
Unless your client is multi-national conglomerate sponsoring the Olympics, á la Coca-Cola or McDonald’s, you may want to rethink your social strategy for the next few weeks.