InkHouse Partners with HUBweek 2016 on Spectacular Second Year
When Beth first invited us to share our stories through a Golden Carrot talk, I was hesitant to participate. Sharing personal stories about what shapes you can be a frightening prospect. But, as I shared in my talk about my sons’ premature births and our family’s journey through the NICU, I realized that facing frightening situations and overcoming them can show you just how strong you are....
Follow any public relations related news and you see a lot about “proving the value of PR” or “the ROI of PR.” While I’m not about to tackle the theoretical or philosophical ideas of PR measurement, this post will propose a method redefining the metrics that often appear in reports.
Higher education is going through a transformation. Gone are the days where a high school diploma gave way to a college degree which seamlessly led to a job. Under pressure from students and employers, including tougher competition in the job market and a shift in career expectations from millennials and Gen Z, higher education institutions are making some serious moves to prepare students for...
When I moved to Boston, I expected that I would be one of many transplants to Beantown. However, what I quickly found was that not being from New England was a rarity and I got far more inquisitive looks than I imagined when I told people that I was from Ohio.
It’s no secret I love running paid social campaigns. Paid social provides me the opportunity to get creative writing copy and determining the right ad sets, and it also gives me a chance to geek out over mass amounts of data. It’s a worthwhile left and right brain project, and not just because I think it’s fun.
Paid social campaigns are immensely helpful to the modern PR and marketing pro and...
Welcome to my Golden Carrot talk for InkHouse. This is the story of a girl who fights an invisible battle while doing her best to work hard, be a good person and keep a smile on her face.
It’s been a crazy couple of days in San Francisco, but just like that Dreamforce 2016 is over. Salesforce’s annual tech conference brought over 170,000 eager attendees to the city and hosted speakers such as Mark Cuban and Melinda Gates -- not to mention a U2 concert! But people don’t come just for the concerts and freebies.
Today InkHouse published “The Modern PR Media Mix," a new eBook which provides a follow-up to last year's "PR in The Age of [In]Attention.” While the race for eyeballs on content and the consolidation of media consumption to social media platforms were the subjects of our previous ebook, "The Modern PR Media Mix," is about the response to this content saturation.
When the idea of the Golden Carrots came up I jumped at the chance to share a story. How could I pass the opportunity to help people think outside the lines? And to let them know about my hero, Georges Perec?
In the battle between Facebook Live vs Instagram Stories vs Snapchat, which should you use?