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Inklings Blog

Five Tips for Placing Contributed Articles

Today’s newsrooms are scaling back and many editors don’t have the time or the staff to squeeze in a 30-minute interview. While securing that all-star media briefing is always a top goal for most media relations professions, it’s worth remembering that placing contributed content is an excellent way to get your content in front of your target audiences.

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Navigating the New Healthcare Landscape

While we now know who will be leading the country for the next four years, there is still a lot of uncertainty about what the new administration means for healthcare. What, if any, aspects of the Affordable Care Act (ACA) will remain intact? How will insurers’ role change? What’s going to happen to the goals and promise of digital health? Will the shift from fee-for-service to value-based care...

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Gratitude 2016

Thanksgiving has always been my favorite holiday – no stressing over finding that perfect gift, no horrific mall trips -- just the yearly reminder (because, often, we all need that reminder) to be thankful for what is most important in life, and what we have right here in front of us.

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Leaning In, Opting Out, and Living a F@ck Yes Life

This story was inspired by an article I read titled, “Can Stay-At-Home Moms Really Go Back To Work?” This question really hit home for me and became the catalyst for my Golden Carrot talk, delivered to a room full of colleagues this summer.

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What the Trump Election Means for Public Relations

By Beth Monaghan and Tina Cassidy

There is much to analyze about Donald Trump’s winning presidential campaign, and we’ll leave most of that dialogue for your awkward Thanksgiving gatherings. What we want to discuss here are the ways in which we believe this election cycle could profoundly affect public relations.

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Everything You Need to Know About Chatbots

In 2016, we’ve seen the rise of chatbots as a popular tool for consumers to communicate more directly with brands. If you’re unfamiliar with the technology, chatbots are computer programs that mimic conversation with people using artificial intelligence. Chatbots are virtually transforming the way we interact on the internet in the form of a quasi-conversation, and many speculate that chatbots...

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MarTech’s PR Challenge: Differentiate, Differentiate, Differentiate

Scott Brinker’s Take on the MarTech Vendor Landscape

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FinTech Demo Day 3.0

Last week was the FinTech Sandbox Demo Day 3.0. I didn’t have any expectation for the event, but am pretty interested in the space and was curious about what was happening here in Boston. The event was held in Hatch Fenway, a space I’d never visited before and organized by F-Prime (one of our clients here at InkHouse). I was impressed by the crowd, which was probably close to 250 people.

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The PR Agency Model is Broken

Barring a legal move to delay the law, on Dec. 1, 2016, PR agencies – and all types of companies across the nation – will get a wake-up call. The U.S. Department of Labor has updated overtime regulations to reflect the original intent of the Fair Labor Standards Act. After that date, the salary threshold for overtime will be raised to $47,476 per year, which will affect 4.2 million workers....

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InkHouse CEO Beth Monaghan Featured in PRWeek

They're With Her: PR Execs Predict a Resounding Clinton Victory

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The Modern PR Media Mix - Chapter One: Sponsored Content

"Which media outlet published the latest news story you read? Many people don’t know. They read it on Facebook, or LinkedIn or Twitter — in the stream, as we like to say here at InkHouse.

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Business and Life Lessons from Ashton Kutcher and Guy Oseary

Boston was buzzing with the Forbes 30 Under 30 Summit taking over the City for two session-packed days of life and business lessons for entrepreneurs and innovators. It was an exciting event for Boston to host, given the number of brilliant young minds attending college and post-grad in our fair city. The energy and enthusiasm was evident throughout the days, and it was clear that hosting an...

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Four Steps to Writing the Perfect Instagram Caption

Oh the elusive perfect Instagram caption. Have you ever sat with a photo loaded and edited on Instagram and didn’t post for HOURS because you couldn’t come up with a caption you really liked?

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Trick or Tweet: Are These Five Hashtag Mistakes Haunting You?

The hashtag has transformed into a pop culture phenomenon. But in the beginning of the Twitter era, the hashtag was originally developed to help organize tweets and get them seen by the correct audience and those interested in the topic.

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PR and Personality Tests: How Can We Work Together Better?

I may be a PR pro, but I’m also something of a self-help junkie, fueled by side-gig as a soul-searching yoga teacher (that’s my story and I’m sticking to it). So, when I found out that the whole InkHouse East team would be taking the Keirsey Temperament Sorter (KTS), you can imagine my delight.

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