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Inklings Blog

Five Updates to the 2013 Associated Press Stylebook

The 2013 AP Stylebook has been published, packed with more than 90 new or updated entries as the de facto guide to news writing marks its 60th anniversary.

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Video Wars and a Day in the Life at InkHouse (in 6 seconds)

The Vine vs. Instagram battle has everyone talking about video these days. Each week brings a new development in their back-and-forth battle. Instagram had clear momentum a month ago but now Vine seems to be clawing back, rising to the No. 7 free download in America by July 28. (Instagram was at No. 14.) As recently as mid-June, Vine was the top free download in America.

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The New Commercial – Why PR Should DIY

Instagram’s new video feature, launched last month, has already started flooding social media channels and online publications. Most of the pre-launch hype focused on Instagram’s comparison to Vine and how it would impact the popular video platform, but the key takeaway from the rapid success of both video applications is how quickly and aggressively the do-it-yourself video is transforming...

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Press Releases: Insights from the New York Times and NPR

Last week, the press release took center stage on a PR Newswire Webinar that I joined to present some of our experiences with press releases that people actually read. Two of my favorite tips were these:

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Michael Morisy of the Boston Globe’s Hive Talks Journalism, PR and Innovation – in 140 characters or Less

Between Michael Morisy’s day job as a writer and producer for the Boston Globe’s tech blog the Hive and his side gig as the founder of startup MuckRock News (which is housed inside the Globe’s offices), he truly eats, sleeps and breathes journalism.

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Slideshare: PR's Evolution and How Tactics Must Change

PR is operating in a new world where the known truths change by the month (or day). Here's a recap of where we've been, where we are now, and the tactics that lead to great coverage.
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#SHARKNADO – Social Media’s Perfect Storm

Warning: This blog post is riddled with questionably funny puns (if only I was more like Lisa Mokaba).

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Q&A with Anthony De Rosa of Circa on Sources and Investigative Journalism

In between reporting on Edward Snowden, the crash of Asiana flight 214, and the Boston Marathon Bombing suspect’s appearance in court, Anthony De Rosa, the relatively new editor-in-chief for Circa, graciously answered a few questions for me about this innovative news platform he is presiding over and the future of journalism.

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