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Inklings Blog

How Managing A Speaking Program Is Like Training For A Marathon

In the past few weeks, running has been the most popular topic in Boston. This, for an avid runner like me, has been fantastic. But all this talk about goal attainment has come at a time when we are intensely focused on quarterly PR planning for our clients. And that has me thinking about what’s behind success. Running a marathon doesn't come to fruition without many months of training,...

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Ten Tips to Landing That Dream Job

I’ve been buried under a mountain of resumes lately. We have a job opening in our San Francisco office that we advertised via LinkedIn and the resumes have been streaming in. Well, pouring in, really. It’s an entry-level position and within about two weeks of the job being posted we received over 300 resumes. The majority of them from very enthusiastic soon-to-be grads, ready to start...

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Will FB Newswire Impact Your Business' Social Strategy?

You may have heard that Facebook and Storyful launched FB Newswire yesterday. The service, run via a Facebook page, seeks to be a resource for journalists by aggregating “newsworthy social content shared publicly on Facebook by individuals and organizations” through the page on Facebook and its Twitter feed, @FBNewswire.

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Five "Little" Ways to Tighten Your Writing

Writing is hard. You have to have a point, make that point succinctly and persuasively, and follow a whole bunch of rules and journalistic standards while delivering that point. But writing is part of your livelihood as a communications professional, and whether it’s a press release, blog post, or LinkedIn update, strong writing is what can set you – or your clients – apart.

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InkHouse Named One of the Fastest Growing Companies in Massachusetts

For the fourth year in a row, InkHouse has been named a Pacesetter by the Boston Business Journal, which issues the annual ranking of the state’s fastest growing private companies.

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One Year Later, Remembering the Boston Marathon

I've been on the news a lot lately. As a PR professional whose number one job is to help others get media attention, it’s an odd feeling to see yourself on a TV screen. And yet there I am… every time they play the surveillance video from the Boston Marathon bombings. I see the two brothers inches from me as I stand on the sidelines, watching the race and waiting for my friends to run by. One...

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Why I'm Running the Boston Marathon

Editor’s Note: This week, we dedicate the InkHouse blog to the Boston Marathon. All of our hearts were broken last year, and we’re so very proud that our own Tina Cassidy is running for the MR8 team to raise money for the foundation started by the Richard family, a family that lost so much. Tina shares her beautiful story about why she is running below. Our design team created the “Boston...

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Inspire, Connect, Showcase: Recap of The Lady Project Summit’s Media Panel

This weekend, I had the privilege of attending the 2nd annual Lady Project Summit in Providence, RI. Accompanied by an incredible group of women from all around New England, the purpose of the event, and the entire Lady Project mission, was to "inspire, connect, & showcase" women doing amazing things in their communities and around the world. With moving key notes from Tammy Tibbetts of She's...

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7 Ways to Attract Quality Twitter Followers

How is your list of Twitter followers looking? If your answer falls somewhere between “meh” and “I don’t know,” let’s talk.

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TV: The Most Trusted and Preferred News Source

We love TV. We prefer it and trust it the most. In fact, 73% of Americans cite television as their preferred source of news, according to a study we did in partnership with GMI Lightspeed of 1,000 Americans ages 18+. News websites came in second with 52% and print magazines & newspapers came in third with 36%.

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Things Biz Stone Told Me

Photo Credit: JD Lasica via Flickr

Silicon Valley is full of its fair share of innovation rock stars. Names like “Elon Musk” or “Travis Kalanick” tend to stir up excitement whenever mentioned. But Biz Stone, one of the original founders of Twitter, is in a league of his own. Unlike many (many, many) other startup founders, Stone didn’t become notorious for tantrums or product exactitude. Stone...

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How to Get Quoted: 10 Strategies for Your Next Media Interview

Have you been misquoted? Not quoted? Taken out of context? Or frustrated because a reporter didn’t do his or her research before speaking with you? The nature of media interviews is changing, and PR strategies must change with it.

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Press Releases: The Most Trusted Form of Company-generated News

It’s true. We were surprised too. Press releases are the most trusted source of company-generated news, according to a study we did in partnership with GMI Lightspeed of 1,000 Americans ages 18+.

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6 Tips for Focusing the Email Chaos

Last week I posted this about email on Facebook, “I should not feel this good about getting through my inbox. But I do, and I'm going to feel great about it for another 10 seconds until more messages pour in. Cheers.”

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