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My 4 Favorite 2015 Predictions from the Nieman Journalism Labs

Along with fad diets and crowded gyms, one thing you can always count on with an impending new year is predictions. From next year’s hottest tech trends to the celebrity baby watch, people around the world are predicting what’s in store for 2015, and experts watching the media industry are no different.

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Pitching Resolutions: What Reporters Want in 2015

I recently had a chance to sit down with reporters from ABC, Bloomberg, Forbes, Fox and TIME, and they were kind enough to share with me what they want from PR professionals in the New Year. Bottom line: The days of smiling and dialing are long gone. Relationships do matter, as does taking time to figure out what stories the reporter may find interesting, understanding their beats and...

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What’s on our PR Wish List this Holiday?

As December 25 looms and the holiday hustle and bustle dies down, we have been collectively thinking about what is, or what should be, on our “PR Wish List” this season. Much has happened in 2014 with Boston business journalism, on Twitter and even in the AP Stylebook. And let’s face it: we are in an industry that is constantly changing. So here’s our list for Santa of what PR folks really...

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Let’s Chat: Social Marketing in 2015

Are you planning on being social in 2015? Chances are the answer is yes, and I’ve got the stats to prove it. According to a survey conducted by eMarketer, 89 percent of us plan to utilize social media as a marketing tool in the next year. Additionally, we plan to allocate 13 percent of our 2015 marketing budgets to social campaigns. As social media becomes a staple in the everyday lives of...

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Happy Holidays from InkHouse!

An eventful year is coming to a close for us at InkHouse. When we decided to open a San Francisco office at this time last year, we couldn’t have predicted how successful it would become in such a short time. In addition to doubling in size in the past three months alone, InkHouse West is proud to be working with some of the top companies in the nation. Our agency as a whole has also grown,...

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Four Ways to Survive Reddit

Reddit is a fickle beast. One day, it can be immensely good to you, driving your traffic so high it literally breaks your website (the infamous Reddit “hug of death”). Other days, your content is down-voted into oblivion.

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The Six Most Attention Grabbing Hashtags of 2014

Hashtags. You see them in almost every form of communication these days. Your friend from high school tweets that it was #legday at the gym and your cousin posts about their #blessed weekend. Jimmy Fallon even has an ongoing skit where he and the guest on his show that night talk exclusively in hashtags. In fact, you can barely watch a TV show without being shown its hashtag encouraging...

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Words to Retire in 2015: The Millennial Edition

According to the Oxford Dictionaries, the 2014 word of the year is vape.  This was a surprise to me as it’s not a word I’ve seen much over here in the States, but in Great Britain, it’s most definitely a thing.

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Is Tumblr the next big thing? 3 reasons to join the fastest-growing social platform

In less than a year, Tumblr has gone from being “Yahoo!’s next problem” to the fastest-growing social platform. The Yahoo-owned platform is considered an easy blogging tool for users and companies looking to engage with a younger and increasingly mobile audience. TechCrunch recently dug into research from the Global Web Index to shed some light on the changing social landscape, which shows...

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The Boston Globe Launches New Business Section with Charlie Baker Q&A

The Boston Globe is placing bets on Boston and journalism. Last night, owners John and Linda Henry hosted a launch event for the new Business section with a Q&A between Sacha Pfeiffer and Governor-elect Charlie Baker. Pfeiffer didn’t disappoint the crowd and asked all of the tough questions – non-profit CEO compensation, the impact of sea level rise on our heavy development close to the shore,...

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Balancing Your Media Diet

When I was a kid we had the food pyramid. It was designed to help people think about the right mix of foods for a healthy diet. The plate has replaced the pyramid but the idea is the same – you need to be mindful about what you put into your body in order to stay healthy.

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Seven Things You Didn’t Know about InkHouse’s Principals

The tiny quilt arrived the day our baby got home from the hospital, an embroidered reminder in light blue of the best bosses I’ve ever had.

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In-Depth, Ethical Reporting and Breaking News Drive Broader Editorial Focus at VentureBeat

I had a chance to sit down recently with Dylan Tweney, executive editor of VentureBeat, to chat about the evolving focus of one of the tech industry’s best known media properties. The brand might cause some to mistakenly think of VentureBeat as simply an online news site covering venture capital news and investment trends, but it actually has a much broader, more diverse scope.

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#ShopSmall, #SmallBizSat – another win for Small Business Saturday – and for social media

Black Friday is played out – these days, it’s all about Small Business Saturday. Started in 2010 as a counterpart to Black Friday and Cyber Monday, Small Business Saturday encourages shoppers to patronize brick and mortar businesses in their community and invest in the local economy. Even those fatigued with the hyper-consumerism often associated with the holiday season can get behind...

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