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Inklings Blog

Have You Heard the One about Telling Stories?

Words of wisdom have been shared with students all month, as commencement speakers  joked, advised and were inexplicably mad on campuses across the nation. We had our own special guest at InkHouse yesterday when Ron Miller, TechCrunch’s new enterprise reporter, stopped by our offices to give some insight into what he is looking for in his new role and some best practices to help us PR folks...

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Code Conference and Mary Meeker: The 10 Internet Trends that Matter Most to PR

Mary Meeker at Kleiner Perkins issued this year’s “Internet Trends 2014” report at Re/Code's Code conference yesterday. It’s 164 slides of fascinating information, but which things matter most to PR people? Here you go!

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5 Ways to Add Passion to Your Presentations

Watching MadMen’s Peggy Olson win the room over for fictitious advertising firm Sterling Cooper & Partners in the Burger Chef pitch meeting was inspiring and a great reminder that no matter what you are peddling, the story is what you are selling. You have to get into the minds of those you are presenting to and make a connection with them in a way that makes you and your presentation...

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Are you a networking superstar? See How You Rank with LinkedIn’s newest tool

We all know that to be successful in social networking one must share killer content, have an interesting point of view and engage with others to really make a splash. This week, LinkedIn reminded everyone that using their platform isn’t an exception to the rule as the company unrolled How You Rank.

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The Facts Alone Do Not Make a Story

Reporting is not storytelling. Successful PR campaigns rest on great stories, not just great facts.

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Fivethirtyeight Adds Up to Engaging Data Journalism

Last week I looked at Vox and Quartz as examples of new approaches to journalism. At the time I’d considered adding fivethirtyeight to the mix but didn’t have the time or wherewithal. I do today and think it warrants attention. Here’s why:

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How to Avoid Being Muted on Twitter

Earlier this week, Twitter announced a new feature that would enable users to “mute” certain accounts they follow. The tool allows you to control what content you see on your Twitter stream without unfollowing or blocking anyone (and ultimately losing any friends).

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Email Beats Social Media for Sharing News

Do most people share news articles via email or social media? This is one case where old proven trumps the shiny new object. Email wins, according to a study we did in partnership with GMI Lightspeed of 1,000 Americans ages 18+.

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Vox and Quartz: Two Faces of New Journalism

For all the handwringing about the state of the news business, there is a ton going on that is really exciting. Yes, it's taken a while for the industry to get its sea legs (a process that isn't going to stop any time soon) but there are plenty of interesting things happening. Two outlets that I have been relying on more and more are Quartz and Vox. They take very different approaches to...

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Steps to Social Media Success: Part One - Why Social Media Engagement Matters

Social media, like any engaging conversation, is a two-way street. If you’re having a conversation and you’re the only one talking, is that really a meaningful conversation? With social media, listening to others and showing that you’re listening is just as important as pushing out content. In this new series, Steps to Social Media Success, I’ll offer tips and guidance on how to increase...

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Four reasons I am sticking with Twitter

In the ever-changing world of social media, everyone wants to be the first to declare the next has-been.  Last week, The Atlantic  put a stake in the ground with a 1,800 word Eulogy for Twitter where it declared that “the publishing platform that carried us into the mobile Internet age is receding.”  The story is mostly based on a hunch that “people are still using Twitter, but they’re not...

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The Unofficial Rules of Facebook: How to Get More “Likes” or Get “Unfriended”

There’s no denying it, Americans are addicted to Facebook. While other platforms like Twitter and Instagram are gaining major traction, Facebook still reigns supreme (especially among young adults). According to a study of 1,000 Americans ages 18+, that InkHouse recently did in partnership with GMI Research, we discovered that Facebook users across ages have clear preferences about what they...

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Two Shocking Associated Press Stylebook Updates: ‘Over’ and State Names

The Associated Press has shaken the world of journalism by amending two distinct style entries, igniting uproar from writers, reporters and communications professionals.

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What to Do When Your Content isn’t Clicking

It’s a tale as old as time -- ok, maybe as old as the last five years:  you have a piece of contributed content that you spent days pulling together with your client. You’ve pitched and pitched, and it seems like no one is interested in your byline on “Why ABC is the Future of XYZ.”  Inspired by my colleague, Elizabeth Yekhtikian's list of “10 Ways to Get Out of a Pitching Rut”, here are the...

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Five Tips for When to Respond to a Negative News Story

Last week, Jessica Lessin, a well-respected tech journalist who earlier this year launched the news site The Information, wrote a thoughtful piece on why Misleading Pushback on Media Reports Does Nobody Good. The post cited several high profile stories on brands such as Nike, Amazon and Square, that the subjects publicly denied – though Lessin’s whole point is that their PR statements were...

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