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Inklings Blog

Trick question: Are you a workhorse or a show pony?

When I started my career, I classified PR people either as workhorses or show ponies.  Workhorses were those who toiled harder than everyone (or so they thought).  And show ponies were those who were slick, wined and dined clients and had perfectly coiffed hair.  They seemed to sail through life without a care in the world. 

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The news is following me – and I like it

Every day we see multiple “breaking news” alerts in our email, on Twitter, Facebook, TV and everywhere in between. At this point, many of us have become immune to the term. It’s hard to know what is truly breaking news when everything from a school shooting to a soccer player being banned for biting is lumped together. And it’s even harder to tell what is applicable to our individual lives.

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Words from a Coaching Legend that Will Improve your PR Team

Coach John Wooden is best known for his unprecedented run of excellence as the head basketball coach at UCLA. Under his guidance, UCLA won an astonishing 10 national championships in a 12 year period, including seven in a row. However, to label him simply as a basketball coach would be to greatly underestimate an educator who transcended sports and impacted the lives of so many during his...

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When to Consider Twitter Ads and the Difference Between Promoted Accounts and Promoted Tweets

In marketing and public relations, we often hear from companies who wonder, “Why aren’t my Twitter followers increasing? Why is it taking so long to reach 1,000 followers?” While there are many valuable ways to organically grow your Twitter followers and increase engagement, sometimes a little money can go a long way by using Twitter Ads to help grow your followers and engagement.

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You Can Finally Record & Share GIFs On Twitter

I love GIFs, you guys. They help me express myself. Like, why try to explain what happens to me when I see a bag of Doritos when this captures it so perfectly?

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Eleven Associated Press Style Tips for the 2014 FIFA World Cup

With São Paolo, Brazil, in the world spotlight, writers will be kicking around edits to achieve top content.

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Using Analytics to Drive Your Public Relations Strategy

Public relations is often viewed as a “brand building” exercise – one that can’t necessarily be measured clearly in numbers. To some extent, that’s true. It’s not always easy to quantify the effect an article, analyst report or tweet will have on your business as there isn’t always a clear link between coverage and sales. However, with clients and boardrooms more reliant than ever on key...

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3 Lessons from Disney's Customer Experience Playbook

What do Disney, Tesla, and Newtown Savings Bank all have in common? According to John Dalton of Forrester Research, they are all pros at delivering top notch customer service. Why? Because everything they do centers on improving the customers' experience with their respective brands.

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On Bad Content & Why GigaOm Changed its Guest Post Policy

A Checklist for Your Contributed Content

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What’s Fueling PR Growth in 2014? InkHouse Weighs in with 5 Trends

As PR Newswire is celebrates its 60th Anniversary (see their 60 Years of Stories here), they’ve asked us to weigh in on how the PR profession has evolved. InkHouse was born in 2007 out of the need for a different approach to PR. Part of this change is due to the fast-changing media business, to which we are inextricably intertwined. Print is struggling, online is trying to invent a successful...

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Tough Media: Five obstacles to getting coverage (and how to overcome them)

Last weekend, I participated in the Tough Mudder, notoriously known as “the toughest event on the planet.” As I ran up and down the Green Mountains of Vermont, climbing walls, swimming through ice water, and running through high-voltage wires, all while knee-deep in mud, I came to realize that I (perhaps foolishly) enjoy a great challenge – and that doesn’t stop at my extracurricular...

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Steps to Social Media Success: Part Two – Humanize Your Content

Do you acknowledge breaking news? Do you add personality or pop culture? Are you joining the conversation or only pushing out content? These are the questions you should ask yourself to help humanize your content. In this second post on tips to increasing social media engagement, I’ll cover how to humanize your content, how to not sound like a robot and the importance of knowing your brand’s...

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What’s BuzzFeed?

Most Americans don’t know, according to a survey of 1,000 Americans ages 18+ that InkHouse conducted earlier this year in partnership with GMI Lightspeed. If you’ve taken a quiz about which city you should live in, or which career you should have, you’ve probably been on BuzzFeed though (see Who Am I Really? BuzzFeed Knows).

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6 Tips for your Next PR Survey

Have PR surveys jumped the shark? A recent webinar and Twitter chat with journalists Lauren Young (Thomson Reuters) and Chitra Nawbatt (CTV’s Business News Network) mentioned “survey overload” and got us thinking. Have we PR professionals exhausted the survey as a tool to land media coverage? Are journalists “surveyed out”? Is the PR survey dead?

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Technology start-ups: Nashville’s Opening Act

Nestled somewhere between the country music fame and healthcare fortune (although there’s a lot of fortune to be had in country music as well), lies a lesser-known image of Nashville – that of a thriving, entrepreneurial, tech start-up-filled city. Of course it’s not a secret; publications such as TIME, The New York Times and W Magazine have written about Nashville’s rise, including its place...

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